Area Sales Manager Logitech 110209.docVIP

EMPLOYEE JOB PROFILE (SPECIFICATION) Position: ASM – Area Sales Manager Department: Sales Reports to: (give position) Sales Director Supervises: (give positions and approx. nos. of staff) Responsibilities and authorities: (give key results areas) Overview: The ASM (Area Sales manager) is a senior sales manager role in leading our territory sales team trading marketing team to increase geographical coverage channel coverage in China Lead FMM TSM to work out territory business plan, channel map, channel branding plan, build a strong brand presence in both POS channel Ads. for the future, improve brand awareness ASM will daily manage sales trading marketing team to deliver monthly sell thru result ASM will lead territory sales team to build Territory channel map by exited channels recruiting new authorized channels, manage channel as well ASM will be responsible of leading RSR/TSR team to execute the national marketing activities and plan local channel marketing activities in a designated area Mission: ASM will lead, conduct, coach RSR team to go deeply managing POS, increase sell out branding presence Grow the number of authorize POS to better cover IT mall more cities Enhance authorized dealer sales capacity Upsell and leverage channel to sell more rich product categories ASM will lead, conduct, coach TSR team to go widely increasing geographical coverage Improve channel map to meet business high growth ASM will lead, conduct, coach TMR team to build outstanding channel branding in POS target sales channel Priorities: Annual/ Quartely Area business planning Area sales team trading marketing team management Channel marketing management Authorized Channels Management Channel Marketing Activities Execution Channel Branding Training Reporting Key Measurement for ASM 80% of designated area customers sell thru revenue or cluster sell thru revenue 40% of named channel customers 40% of non named customers 20% of designated