中国消费者信心指数报告 2011年第一期.pptVIP

消费者信心指数 Consumer Confidence Index Source: Nielsen Consumer Confidence Survey 数据来源：尼尔森消费者信心调查 全球平均 美国 中国 中国消费者信心高位有所回落，全球消费者信心低位徘徊。Chinese Consumer Confidence Fell Down from the Peak, Global Consumer Confidence Stayed in Low Position. 信心回落主要受通胀预期上升导致消费意愿下滑影响。就业预期平稳。收入预期轻微回落同样受通胀预期影响（实际收入）。Surge of Expectation on Inflation Leads to the Slip of Willingness to Consume, Consumer Confidence Fell down Accordingly. Job Prospect Steady. Earning (Real Income) Prospect Dropped a Little as a Result of Inflationary Expectation. Source: China Consumer Confidence Survey 数据来源：中国消费者信心调查 CCI Employment and Income Prospects; Willingness to Spend (%) 城市消费者信心普遍回落；农村相对平稳。Urban Consumer Confidence All Fell Down, Rural Areas Relatively Steady 二线 一线 全国 三线 四线 农村 多数消费者“感觉”常用消费品价格涨得较快（通胀预期强烈）Many Consumers “Feel” the Prices of Every Day Items Have Gone Up Faster (Strong Inflationary Expectation) Source: Nielsen Inflation Survey. Conducted online in January 2011, among 1200 consumers from Tier 1-4 Cities. Base: Total (1200) Do you think prices of every day items have gone up faster than usual recently? 你是否认为近来常用消费品价格上涨的较快？ 为什么“感觉”强烈？因为预期食品继续上涨--预期物价总水平继续上涨。食品价格对形成消费者预期至关重要。Why Feeling That Strong? Expecting Food Prices and Overall Price Will Continue Going Up. Food Prices are Quite Essential in Forming Consumer Expectation. Overall Price Food 总体物价水平 食品 Price Fluctuation in N12M 未来12个月的价格变化 食品价格主导CPI波动Food Prices Dominate the In fluctuation of CPI Data source: National Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新） Inflation in November reached 21% for fresh vegetables and 28% for fruits 11月份，鲜菜和水果的涨幅分别达到21%和28% “食品价格上涨”快速上升为消费者三大关注事项之一The Increasing Food Prices Soon Become One of the Three Biggest Concerns of Chinese Consumers Income 收入 Health 健康 Increasing food price 食品价格上涨 Children‘s education and welfare 儿童教育和福利 Job security 工作稳定 Increasing utility bills 日常开支的增加 Personal career 个人职业发展 Healthcare 医疗保险 The Economy 国民经济 Increasing real estate price 房价上涨 No concerns 无关注