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《战略管理》复习
《战略管理》复习
一、判断
1.The terms strategic management and strategy implementation are synonymous.
2. Strategic management provides a cooperative, integrated and enthusiastic approach to tackling problems and opportunities, according to Greenley.
3. If an organization chooses to have both a mission and a vision, the mission statement should be established first, as mission identifies where we are and vision would indicate where we want to go.
4. An effective mission statement can be viewed to exhibit 12 characteristics or components.
5. To develop an exhaustive list of every possible factor that coul
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