《战略管理》复习.docVIP

《战略管理》复习 一、判断 1.The terms strategic management and strategy implementation are synonymous. 2. Strategic management provides a cooperative, integrated and enthusiastic approach to tackling problems and opportunities, according to Greenley. 3. If an organization chooses to have both a mission and a vision, the mission statement should be established first, as mission identifies where we are and vision would indicate where we want to go. 4. An effective mission statement can be viewed to exhibit 12 characteristics or components. 5. To develop an exhaustive list of every possible factor that could influence the business is the aim of external audit. 6. Forward integration is used by firms to gain control or ownership of suppliers. 7. Leverage ratios measure a firm’s ability to meet maturing short-term obligations. 8. Internal Factor Evaluation Matrix is a summary step when conducting an internal strategic-management audit. 9. Objectives provide direction and allow for organizational synergy. 10. Gaining ownership or increased control over distributors or retailers is called backward integration strategy. 11. Stage 2 in the strategy-formulation framework involves a single technique, the Quantitative Strategic Planning Matrix. 12. The IE Matrix can be divided into three major regions that have different strategy implications: grow and build, hold and maintain and harvest or divest. 13. It is always easier to say you are going to do something (strategy formulation) than to actually do it (strategy implementation). 14. Conflict of any kind is avoidable in organizations. 15. Less than 2 percent of strategies formulated are successfully implemented. 16. The most common bases for segmenting markets are geographic and demographic. 17.Too much emphasis on evaluating strategies may be expensive and counterproductive. 18. Taking corrective actions does not necessarily mean that existing strategies will be abandoned, or even that new strategies must be formulated. 二、单选 1. What