《《opportunities and barriers of business model innovation》.pdfVIP

Long Range Planning 43 (2010) 354e363 /locate/lrp Business Model Innovation: Opportunities and Barriers Henry Chesbrough Companies commercialize new ideas and technologies through their business models. While companies may have extensive investments and processes for exploring new ideas and technologies, they often have little if any ability to innovate the business models through which these inputs will pass. This matters - the same idea or technology taken to market through two different business models will yield two different economic outcome