《Awareness-2016》.pdf

Social Success Stories Marketing Lessons from Industry Leaders JULY 2012 1 Social Success Stories Marketing Lessons from Industry Leaders Introduction 3 Best Social Engagement in Retail 4 Leading Retail Facebook Brand: Converse 5 Leading Retail Twitter Brand: Whole Foods 7 Key Takeaways/Best Practices for Retail 9 Best Social Engagement in Sports 10 Leading Sports Facebook Brand: NBA 11 Leading Sports Twitter Brand: ESPN 13 Key Takeaways/Best Practices for Sports 15 Best Social Engagement in Services 16 Leading Services Facebook Brand: Farmers 17 Leading Services Twitter Brand: American Express 19 Key Takeaways/Best Practices for Services 21 Conclusion 22 Additional Resources 22 About Awareness Inc. 23 2 Social Success Stories Marketing Lessons from Industry Leaders INTRODUCTION When it comes to social marketing, some brands seem to have an innate knack for doing it right. Don’t be fooled; this success did not happen overnight. As the social landscape evolves, the best brands dedicate time and resources to their social presence. And we know there’s always something to learn from the best. To help you