《2016奥迪A5家族东北区域上市场活动-56P》.pdf

“动引风尚——奥迪A5家族”东北区域上市场活动 ‘Leading Fashion—Audi A5 Family ’ Northeast regional launching marketing activity 2010年5月 May 2010 4A 2012重磅资料 蓄势待发 最新出版 2012汽车策划提案大全 |广告人、公关人、营销人必备 |最新出版敬请关注 |史上汽车行业覆盖最全面、收录时间最新 目录 Catalog 1、项目前言 Background for the project 2、项目目的 Purpose of the project 3、项目投放策略 launching strategy 4、项目投放计划 launching program 5、项目媒体计划 Media program 5、其它推荐 Other recommendations 2 项目前言Background 区域市场分析Regional market analysis 经济高速发展，汽车空间广阔，一级市场竞争激烈，奥迪B级车优势渐减 Rapid economic development, widely automotive space, highly competitive market in A-class market, the Audi B-class vehicles advantages decreased. 吉、黑两省市场占有率均幅度上升，竞品（MB C、LEXUS IS）市场占有率增幅明显 The Ji.Hei two province’s market share increased, competing products (MB C, LEXUS IS) market share increased significantly 辽宁省市场占有率均有不同幅度降低，竞品（含三品牌）均增幅明显 Liaoning province’s market share decreased, competing products (including three brand) both data increased significantly 3 项目前言Background A5家族产品A5 family products 奥迪A5产品系列，是现代都市中具有完美设计的优雅、运动、个性表现的奥迪家族车系； Audi A5 product series with perfect design in grace, exercise, characteristic performance 动力性Powerful \舒适性Comfortable\掌控性Controlled \实用性Practical 多功能实用性 设计要素 Multi-utility 休闲、灵动活泼、实用 优雅、运动、个性 艺术、品味、时尚 A5 Sport back grace, exercise, Design factors characteristic Art, grade, fashion