《2016奥迪Q5北部区投放方案-89p》.pdfVIP

奥迪Q5北部区投放方案Audi product regional launch event 东方仁德 10-2-10 4A 2012重磅资料 蓄势待发 最新出版 2012汽车策划提案大全 |广告人、公关人、营销人必备 |最新出版敬请关注 |史上汽车行业覆盖最全面、收录时间最新 目录Table of Contents ►整体策略 ►活动策略 ►活动概述 ►活动流程 ►活动管理 ►项目预算 2 Ge Chunmei , Audi Marketing , Jun. 2nd. 2009 活动背景和活动目标 background and objective ► 市场部大型投放活动之后，全国六个区域也将根据各自的市场和客户特点对Q5车型设计区域层 面的投放活动，其中重点传播全新奥迪Q5上市的市场声音。要求邀请区域内的媒体、经销商和 客户参加，目的是使投放活动接触到更广泛的用户，充分扩大Q5的性能和核心信息。After the big product launch event, Marketing department will hold the regional launch event in all region after the big product launch event. In order to further public the complete knowledge of the performance and key information of Audi Q5 in all regions of China, the regional Launch proposal event must be designed according to character of regional marketing and customers, the participants should include the regional media、dealers and customers. ► 奥迪Q5是奥迪在中国市场上推出的全新产品，弥补了奥迪在B级豪华SUV 车市场的空白； ► Audi Q5 is Audi all new product in Chinese market. It will fill Audi vacancy in the premium B-segment SUV market. ► 首次进入中国市场销售的奥迪紧凑型SUV，肩负着提升销量和市场占有率的重任。通过Audi Q5 在每个区域的投放活动，可以进一步提升新产品上市的影响力和认知度，有力的吸引当地媒体 和目标用户对新产品的关注。 ► As Audi compact SUV product which will enter Chinese market for the first time, it undertakes to enhance sales and market share. We organize 6 regional launch event of Audi Q5, which will upgrade cognition degree of Audi new product in Chinese market promptly, attract the attention of media and targeted customers strongly. 3 Ge Chunmei , Audi Marketing , Jun. 2nd. 2009 奥迪品牌价值 尊贵 Sophisticated 品牌基础 进取