《2016F1与LG车迷网上调查结果分析》.pdf

2010 AUDIENCE SURVEY From the 2nd of February until the 15th of February 2010, FOTA, in association with F1 Racing and LG Electronics and with the support of IFM Sports Marketing Surveys, carried out an extensive audience survey that allowed gathering almost 90,000 indications from F1 fans and followers from all over the world. Methodology 2010 FOTA and F1 Racing sent their call to actions via websites/banners from 2nd February. The resulting sample was weighted to reflect the Formula One viewing profile (using IFM Sports Marketing Surveys audience data as in the FOTA 2009 study) to achieve a fully representative F1 Fan Survey. This included weighting by country, gender, age and interest in Formula One. The answers to the most significant questions are reported in the following pages, showing weighted and unweighted data. Questions on fans attitude toward F1 (including media used to follow F1) Questions on F1 issues (rules, venues, TV coverage, etc) Questions on FOTA Questions on sponsors (visibility, attractiveness, etc) Favourite moment of the 2009 season 1 CLASSIFICATION OF THE INTEREST OF FANS IN FORMULA ONE AVID 25% 26% MODERATE 44% 44% INFREQUENT 31% 30% 2009 2010 GEOGRAPHIC DISTRIBUTION OF F1 FANS 61% 27% 12% EMEA Asia Pacific Americas 2 QUESTION How long have