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WHAT MAKES QLIKVIEW UNIQUE
A QlikView White Paper
August, 2011
Table of Contents
The First Questions People Ask About QlikView 3
The BI Software Market Is Crowded and in Flux 3
Why Is the Market Choosing QlikView? 4
The QlikView Associative Experience 5
QlikView’s Core Technology 6
The Typical QlikView Customer Adoption Path 8
QlikView Customers Achieve Rapid Time to Value 10
QlikView: The Business Discovery Platform 12
Appendix 13
Related Qlikview White Papers 13
Related Qlikview Blog Articles 13
What Makes QlikView Unique | Page 2
WHAT IS BUSINESS The First Questions People Ask About QlikView
DISCOVERY?
Business Discovery is “What is special about QlikView? How is it different from other business
user-driven BI that helps software?” These are the first questions someone new to QlikView typically
people make decisions asks. Some people have experience with traditional BI (business intelligence)
based on multiple sources solutions, so they want to understand QlikView in that context. Others are
of insight: data, people, and curious about Business Discovery. Still others know of QlikView because of
the environment. Users can QlikTech’s ra
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