《星巴克产品供应链》.pptVIP

Starbuckssupply chain Marketing 081 members 李明涵200896324508 刘超齐200896324103 李玥娴200896324107 徐小明200896324132 盖 颂 200896324134 张长春200896324141 纪宇飞200790024118 Contents The introduction of Starbucks Starbucks market positioning strategy Supply Chain Management Supply chain system of Starbucks Advantages of supply chain The introduction of Starbucks In 1971, starbucks was born in Seattle civilian traditional market In 1996, into the global 32 markets, daily increased 3-4 shops In 1998, Tongyi Starbucks formally established by United States Starbucks Coffee International company and Tongyi company Now, starbucks has spread to many parts of the world, provides the high quality coffee and service. The brand Now, Starbucks has become the United States, and around the world famous brand. the secret of success is constancy of brand strategy, accurate positioning and unique qualities. Starbucks market strategy Only a few years time, Starbucks in China has become a fashionable pronoun. Its logo is not just a cup of coffee, but a brand and a culture.. Supply Chain Management The company enterprises must adopt the type of management mode, many companies rely on it. The integration of the supply chain improved ability to response market changes, reduce cost Electronic enterprise represent not just opportunities, but also a big challenges The supply chain of Starbuck Three channels Starbucks supply chain need to support three channels: Special channel Direct channel Retail channel Special channel is airlines and other retail service; Direct channel handle mail-order business; Retail channel is work for own shops and joint venture shops’ services. Starbucks consulting technology application Bar code The sales management system Electronic Data Interchange Rapid response system Bar code Use a group of parallel lines symbol instead of each commodity code ,