Sources of retailer personality Private brand perceptions》.pdfVIP

Journal of Retailing and Consumer Services 28 (2016) 117 –125 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: /locate/jretconser Sources of retailer personality: Private brand perceptions Cindy Lombart a,n, Didier Louis b a Audencia Nantes School of Management, Research Center in Marketing Distribution In Situ, 8 Route de la