现代物流专业英语 -易牧农 chapter 3.pptVIP

*New Practical English 1 The Mission of Logistics Management How Is Logistic Strategy Fit Achieved Chapter 3 Logistical Strategy 在线教务辅导网： 教材其余课件及动画素材请查阅在线教务辅导网 QQ:349134187 或者直接输入下面地址： Key points: logistics management process; mission of logistics management Difficult points: FMS; MRP Requirements: By the end of this lesson, you should be able to understand the mission of logistics management. describe logistics management process. 3.1 The Mission of Logistics Management The Mission of Logistics Management Supplier Operations Procurement Distribution Customers FIGURE 3.1.1 Logistics management process Manufacturing priorities and objectives have typically been focused on operating efficiency, achieved through long production runs, minimized set-ups and change-overs and product standardization. Sentence Explanations 传统上，在生产中优先考虑的因素和目标通常聚焦于运营效率上，通过长时间的生产管理，建立、调节和产品标准化能够使它们达到最小化，企业便能够提高运营效率。 2. On the other hand marketing has sought to achieve competitive advantage through variety high service levels and frequent product changes. Sentence Explanations 另一方面，营销必须通过努力提高服务水平和频繁地进行产品改变方能取得竞争优势。 3. The internecine disputes between the barons of production and marketing an clearly counter-productive to the achievement of overall corporate goals. Sentence Explanations 在生产和营销哪个更加重要的争论中，二者的冲突必然会导致与公司总目标相反的结果。 4. Not only is the cost of purchased materials and supplies a significant part of total costs in most organizations, but there is a major opportunity for leveraging the capabilities and competencies of suppliers through closer integration of the buyers and the suppliers logistics processes . Sentence Explanations 在大多数企业中，采购问题不仅决定着购买原材料的成本，它是企业总成本的重要组成部分，更重要的是通过采购者和供应商在物流过程中更密切的整合，能够获得提高竞争优势的机会和调控供应商的能力。 5. It is fundamentally a planning concept that seeks to create a framework through which the needs of the marketplace can be translated into a manufacturing strategy and plan, which in turn links into a strategy and plan for procurement.