大连市发展海洋旅游的策略研究.ppt

The Research on Dalian’s Marine Tourism’s Development大连市发展海洋旅游的策略研究 Part One Introduction Part One Introduction The definition of marine tourism To sum up, marine tourism is the phenomena and the relationship between entertainment and vacation activities. Exquisite scenery , famous brand , high-quality tourism project The characteristics of marine tourism Part One Introduction the importance of develpoing marine tourism in Dalian enhance overseas communication ； make Dalian as the center of Northest areas accelerate construction and renovation of environment； ； Part Two Literature Review on marine culture on marine eco-tourism Part One Introduction on the sustainable development of marine tourism Part Three Analysis on the development of marine tourism in Dalian A brief analysis of the marine tourism development in Dalian The high ratio of marine tourism in tourism market ； The colorful tourism resources The featuring tourism products ； The rich marine festivals ； Some problems in the development of marine tourism The unbalanced ratio of sightseeing The lack of cultural connotations of marine culture The lack of differentiation of marine tourism products The lack of specialty of island exploration The lack of cooperation between regions Part Four some strategies for the development of marine tourism some strategies for the development of marine tourism To speed up the pace of technological innovation To develop the 4s tourism in winter To build the marine awareness of citizens To deepen the island exploration Part Five Conclusion Summary on the basis of existing achievements to meet the consumer orientation regional cooperation is useful need more active ideas Suggestions To develop marine ecotourism To develop marine culture tourism To have regional cooperation Thank you