第一套第二套第五套.ppt

Test OneALDI Group 阿尔迪公司 阿尔迪(ALDI)是德国最大的连锁超市。它的前身是1948年阿尔布莱希特兄弟接管其母在德国埃森市郊矿区开办的食品零售店。这家公司的名称阿尔迪，来源于德语单词“阿尔布雷希特”Albrecht（人名）和“迪斯康特”Discount（折扣）头两个字母的缩写。 到1950年已经发展为拥有13家店的一家小型连锁食品店。1960年，阿尔迪分开为南、北两大部分，此时，他们已经拥有300家店，并且年营业额9000万西德马克。直到今天，阿尔迪还在拓展全世界的买卖，并且经营的相当成功。 ALDI Group Profile 　　　Based in Germany , ALDI Group is a chain of discount supermarket and one of the world’s largest privately owned companies with about 8,133 stores worldwide. The group was founded by brothers Karl Albrecht and Theo Albrecht. They named their company Albrecht Discount or ALDI for short. In 1960 the two brothers split the company into ALDI Nord and ALDI Süd. 总部位于德国,阿尔迪集团是一家连锁折扣超市，也是世界上最大的私有公司之一，在全球约有8133家店铺。公司由卡尔·阿尔布雷特和西奥阿尔布雷特俩兄弟建立。他们给公司命名为Albrecht折扣店或简称阿尔迪。1960年，两兄弟将公司分为 ALDI北部和阿尔迪南部。 ALDI Group expanded internationally in the 1970s and 1980s, experiencing a rapid expansion in the number of outlets. ALDI Group specializes in staple items（主要产品） such as food, beverages, toilet paper and other inexpensive household items. Its business model was based on simplicity and efficiency . 阿尔迪集团在20世纪七十年代和八十年代向国外扩大，网点数量快速增多。阿尔迪集团专卖如食物、饮料、卫生纸和其他便宜的家用物品。它实行简单和高效的经营模式。 Tranlate 1. The Albrecht brothers also rigorously (严格地，严厉地) removed merchandise that did not sell from their shelves, and cut costs by not advertising, not selling fresh produce, and keeping the size of their retail outlets (零售店，零售点) as small as possible. 阿尔布雷希特兄弟还严格地把滞销商品从货架上撤下来，并通过不做广告、不卖生鲜食品、将店铺面积尽可能缩小的方式降低成本。  2. Many of its products are own-brand (自有品牌) labeled, with the number of outside brands (外来品牌)being very limited, usually no more than two different brands for one kind of product, although often only one. 它的许多产品都是自有品牌，外来品牌数量非常有限，同一种产品的不同品牌一般不超过两个，往往只有一个品牌。 3. This practice also allowed Aldi to avoid the use of price tags (价格标签), even before the introduction of bar code scanners (条码扫瞄器). 这一措施还使得阿尔迪避免了使用价格标签，即便是在引进条码扫描仪之前。 4. The “special buy” program are