我国网络游戏营销学论文.docVIP

学 年 论 文 论文题目 ： 我国网络游戏营销策略分析—以《LOL》为例 姓名 ： 江连波 学号 ： 1020720205 班级 ： 年级 ： 2010级 专业 ： 市场营销 学院 ： 经济与管理学院 2013年 月日  2013年 月Abstract Enter since twenty-first Century, the development of Internet and computer technology, the network game industry has become the attention of the world s top entertainment industry. In Chinas online game industry is in a period of rapid development, the market prospects for a bright, large enterprises and capital into the network game market, market competition is intense, but the lack of targeted marketing At the end of last century, the Internet economy and development, 2001 began to form a new network economy mode, network game industry with the development of Internet economy gradually scale, industrialization, and become the most profitable network industries, Chinese network game industry after ten years of development, has formed a huge industry scale. In such a context of the rapid development, Chinas online game market marketing characteristic is particularly eye-catching. Online game industry has gradually developed into one of china’s pillar industries and is playing a more and more important role in the development of economic The article introduces the current situation of China’s online game industry.then introduces 3 factors of game of our country network marketing, and the four kinds of the common marketing mode were described: the position of marketing, advertising marketing, blog marketing and cultural marketing. Finally, now the most popular battle LOL as an example, introduces the game of our country network can be used for marketing strategy, Chinas online game industry to develop a certain guidance and reference meaning to the marketing strategy. Finally, combined with the LOL League success in marketing strategy gives several suggestions. Key words: Online game: Current situation: LOL: Marketing strategy 目 录 引 言 - 1 - 一、我国网络游戏的发展现状 - 3 - 二、我国网络游戏的营销分析 - 4 - （一）影响我国网络游戏营销的因素 - 4 - (1)