体验商务英语 综合教程2.pptVIP

Group4 members ** ** ** Case studyFabtek Introduction Fabtek is a small company that produces a new type of fabric called Protean. The advantages of Protean 1)light strong long-lasting 2)thick thin 3)it can be made in any color 4)flexible soft 5)can conduct electricity Products using Protean 1.‘Dazzle’:a rang of shoes for young women Light and comfortable-adapt to the shape of a person’s foot Their colour can be changed at any time Shiny, smart and very durable Ideal for dancing 2.Protean steering wheel Better grip for drivers Safer than all other steering wheels Very pleasant to the touch Low production costs 3.Protean watch straps Waterproof and easy to clean Anyone can wear them-non-allergic More beautiful than other straps Light up in the dark An opportunity for Gadget PIC Recently ,Fabtek conducted Gadget PIC,a company with over 2000 products and a wordwide network of sales offices.Gadget has designed and developed many best-selling eletronic,household and automobile products.Fabteck has asked Gadget to come up with new ideas for using Protean.Here is an extract from a letter which Fabteck’s Chif Executive sent to Gadget’s Development Manager. We are looking for partners to manufacture products using Protean. We want to work with firms that are creative and which can design exciting,innovative products.We invite you to send us three concepts for new products. 4.Its target consumers and main buyers Someone who likes fashion Future clothing * * * * * * * * * * 1.A description of the products Cloth 2.Its selling points Fashion 3.Ways in which the products is really new Have tiny vials,doses of medicinns,spiritual significance 5.An advertising and promotion plan Do ads n TV and take advertages of computers