互联网Web2.0时期区域媒体网站运营策略思考.pdf

Abstract In order to comply with the trend of the network economy development, grasp the media market initiative in the 21st century, regional traditional media have carried out network operators, and gradually evolved into a certain number of regional media websites. However, at this stage, whether the influence or the profitability of the regional media websites is still not optimistic. From 2005, the Web2.0 idea is in vogue gradually in the domestic Internet. This new media changed Internets appearance by taking human as the central tissue of Internet content, it has also provided the richer profit pattern and richer experience content configuration of organization for the Internet industry. For the region media websites, this trend of Web2.0 idea is not only bringing challenges but also opportunities. Web2.0 is an idea that turning the internet into a new generation, it enormously changed regional media websites’ environment, including the Internet macroscopic environment，the market competition environment and the consumer environment. In the macroscopic environment aspect, the internet presents the centralization the characteristic on Web2.0 era, the content of internet becomes unprecedented rich, social characteristic of internet become more obvious; In the market competition environment aspect, the competition of Internet market become more intense during the Web2.0 era, opportunities of regional media websites development is obvious, but its insufficiency of competitive power is also simultaneously unoptimistic; In the consumer environment aspect, Internets consumer - - web users manifests the top level demand during the Web2.0 era. The environment change requests the regional media website to re-pos