中小型外贸企业发展战略应用研究-中文翻译.docVIP

中小型外贸企业发展战略研究 --以天津CH公司为例 卢潇潇 世翰大学校 大学院 情报学科 经营信息分析与决策专攻 （ ） （） 必将制定企业未来发展战略 Research on development strategy of medium and small foreign trade enterprise --take CH Company in Tianjin as an example Lu Xiaoxiao Graduate School of Sehan University （Directed by Professor ei Fuxiang） （Abstract）Background information With the development of Chinas import and export trade ,small and medium sized foreign trade enterprises had played an important role in the development of national economy gradually, which had brought a strong impetus to the development of Chinas market economy, promote the prosperity and the development of the world economy. The data show that Chinas total import and export trade has reached $40000 billion in 2013, become the biggest import and export trade country in the world, Chinas import and export had reached $27700 billion in total in 2014, which had an increasing of 2.3% over the same period last year, and 60% are created by small and medium sized foreign trade enterprises. Therefore, small and medium-sized foreign trade enterprises play an important role in Chinas import and export trade in the process of development. However, when we make a comprehensive analysis of the structure of export products of small and medium-sized foreign trade enterprises, we should know that the energy consumption of the small and medium sized foreign trade enterprises are still at a high level, the resources products are still the main types of small and medium-sized enterprises, the added value of the products is relatively low. Influenced by international political risks and the rate, Chinas small and medium enterprises are facing problems and challenges in the fierce competition in the world. So it is important to study how to grasp the market opportunity, work together with one heart, take advantages of o enterprise according to the external environment. The paper is carried out under this background. By clarifying the concept of small and medium-sized foreign