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perceived trustworthiness of knowledge sources the moderating.ppt

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perceived trustworthiness of knowledge sources the moderating

Perceived Trustworthiness of Knowledge Sources:The Moderating Impact ofRelationship Length Daniel Z. Levin, Rutgers U. Ellen M. Whitener, U. of Virginia Rob Cross, U. of Virginia August 2004 Trust Literature The literature has documented many benefits of interpersonal trust (e.g., Dirks Ferrin 2002; Levin Cross in press; McAllister 1995) Citizenship behavior Organizational commitment Job satisfaction Cooperation Learning Knowledge transfer Several antecedents of trust have been proposed, too, including relationship length Relationship-Length Puzzle Some theorists have suggested that trust grows over the course of a relationship (Blau 1964; Lewicki Bunker 1996) Yet a recent meta-analysis showed a weighted average correlation of -.01 between relationship length and trust (Dirks Ferrin 2002) So trust can be high or low at any point, but… …social identity theory (Hogg Terry 2000) suggests that the bases of trust may differ, depending on the relationship’s length Research Question:How does relationship length affect on what basis people decide to trust others at work? H1: Depersonalized Social Attraction So in newer relationships, trust will be based on: Same Age (H1a) Same Gender (H1b) H2: Individualized Social Attraction So in older relationships, trust will be based on shared perspective. H3: Observed Behaviorsas a Transition So in intermediate relationships, trust will be based on perceived behaviors (e.g., being discreet, open, available). Methods Survey of knowledge seeking in supervisor-subordinate relationships (n=88) Same results in three companies: U.S. drug co., Canadian oil gas co., U.K. bank Controls (respondent’s age, education, gender; direct supervisor; communic. freq.) Statistical tests of interaction terms (H1-H2) and curvilinear interaction term (H3) Regression Results Intercept, controls [not reported]*** Relationship Length (RL) .10 RL2 .00 Same Age .20 Same Gender .23 Behaviors .42? Shared Perspective .73*** H1a: Sa