《14年广东高考英语听说考试真题A—F》.doc

14年广东省高考英语听说考试真题A Part B Role Play Tapescript: W: Good morning, Dr. Brown. M: Good morning, Mary. W: Haven’t seen you since last summer. What are you busy doing these days? M: I have just written a book and got it published by the University Press. W: Oh, great. What is the book about? M: It is about how colors affect us in the world of advertising. It is called Market Colors. W: That sounds interesting. You must have done a lot of research on people’s feelings about colors. M: That’s very true. I have spent 13 months on this book doing surveys and interviews. I’ve had many interesting findings about the relationship between colors and buying decisions. 三问部分： Question 1:How do colors affect our buying decisions?/How do colors influence our buying decisions?/How do colors influence our purchasing behavior?/How do colors affect our buying behavior?/How do colors influence our buying behavior?/How do colors affect our purchasing behavior? Answer 1: People have different feelings about colors and their feelings help them decide what to buy. For example, blue makes people feel peaceful, quiet. It doesn’t create strong emotions. So it’s a favorite for banks and insurance companies. And for selling products, it’s often used to suggest something pure and fresh. Question 2:What color is more attractive to customers?/What color can attract customers more?/What color can appeal to more customers?/What color can attract people’s attention more?/What color can draw people’s attention more? Answer 2:Well, you can sell almost anything with a red. It’s a hot color, which suggests a feeling of energy and even excitement, it catches your attention. You often see red on magazine covers. But if you use it too much, it looks cheap and may make people tired. Question 3:Is green a popular color in advertising?/Is green a fashionable color in advertising? Answer 3:Surprisingly, green isn’t used much in advertising except for garden products. Although it’s friendly and cool, it can also