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Hitting the Jackpot or Hitting the Skids:
Entertainment, Poverty, and the Demand for
State Lotteries
Garrick Blalock, David R. Just, and Daniel H. Simon∗
December 14, 2004
Abstract
State-sponsored lotteries are a lucrative source of revenue. Despite their
low payout rates, lotteries are extremely popular, particularly among low-
income citizens. State officials laud the benefits of lottery proceeds and
promote the fun and excitement of participation. This entertainment value
is one explanation for lottery demand by the poor: individuals with lower
incomes substitute lottery play for other entertainment. Alternatively, low-
income consumers may view lotteries as a convenient and otherwise rare
opportunity for radically improving their standard of living. Bad times
may cause desperation and the desperate may turn to lotteries in an effort
to escape hardship. This study tests these competing explanations. We
examine lottery sales data from 39 states over 10 years and find a strong
and positive relationship between sales and poverty rates. In contrast, we
find no relationship between movie ticket sales, another inexpensive form
of entertainment, and poverty rates.
Keywords: Lottery, Poverty, Entertainment
JEL codes: H30, D12, D81
∗Cornell University, Department of Applied Economics and Management,
garrick.blalock@cornell.edu, drj3@cornell.edu, and dhs29@cornell.edu. Please
direct correspondence to Garrick Blalock, 346 Warren Hall, Ithaca, NY 14853 USA, +1 (607)
255-0307. We thank Kosali Simon and Dongkuk Lim for assistance with data collection and
Christopher
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