步行街的经营性计策略探析.pdf

摘 要 作为旧城改造的有效途径 步行街不仅仅是城市经济生活的舞台 城市社会文 化生活的载体 也是城市形象展示的 窗口 然而 如何去塑造良好的商业气氛 拓展城市的商业功能 如何去继承和发扬城市所拥有的历史 人文和传统 使之成 为市民的活动中心 从而带来步行街建设的经济效益 环境效益 社会效益的最大 化和合理化 这依然是一个值得关注的问题 论文以旧城市原有的中心商业街道发展而形成的步行街为研究对象 针对其现 实问题 结合前人研究的成果 通过对市场经济条件下建筑设计的市场化的分析 从市场经济的规律出发 借鉴企业经营和城市经营的概念 提出步行街经营的思路 并力图结合建筑策划理论 明确步行街的经营性设计的方法和框图 在步行街的经 营性设计思想的指导下 论文进一步结合市场营销学理论及相关的经济学原理,系统 阐述实际工程中步行街的经营性设计的程序和人流吸引设计对策两个切入点 并结 合具体案例作深入探讨 论文研究主要包括五个部分 步行街研究对象和研究切入点的界定 我国步行 街现状解读 步行街的经营性设计思想的提出 步行街的经营性设计策略框架的建 立 结合实例的步行街的经营性设计策略应用研究 关键词 步行街 经营 设计 策划 市场营销 I Abstract As an effective approach to the reconstruction of old inner city, pedestrian mall is not only a stage for city’s economic life and a carrier of cultural life, but also a “window” from which city image is exhibited. However, the following issues are still worth concerning how to create good commercial ambience for expanding commercial function of a city how to inherit and carry forward the city’s history humanity and tradition in order to make it center place for citizens’ activity, which will maximize and rationalize benefit of pedestrian mall construction, economically, environmentally and socially. Taking pedestrian mall evolving from central Commercial Street originally located in old inner city as research object, aiming at actual problems, integrating past research results, analyzing architectural design marketing under market economy, starting off from market economy rules ,using the concept of enterprise management and city management as reference and attempting to the theories of architectural programming. the paper puts forward to the idea of pedestrian mall manageme