《战国策》中“士”人际传播：交往、话语、说服.pdfVIP

① 《战国策》中“士”的人际传播：交往、话语、说服 李芸 （上海大学影视艺术技术学院，上海 200072 ） [摘 要] 《战国策》是以详细对话来叙史，从传播学角度将《战国策》偏重“策谋”、“言 ② 论”的文本 视作研究战国时期“士”人际传播的第一材料，分三个部分解读战国时期“士”的人际 传播的力量和话语的穿透力：从社会变化探究“士”从贵族的底层成为“四民之首”，并归纳出“士” 的交往类型和交往方式——政治性交往、言私交往、知己式交往；从“独立性”、“言私的实用理 性”和“报恩思想”入手，考察“士”交往中的话语力量；最后从“有趣的内容——说服的故事化”、 “中立的态度——说服的拟客观”、“多样的技巧——说服的策略化”展现战国时期“士”的丰富 而精彩、有力的说服。在强调传播学应如何“落地”的时候，不应该忽略本民族所保存的瑰宝。《战 国策》里包含的就是中国古代早期的人际传播理论和实践。 [关键词] 《战国策》；士；交往；话语；说服 The Interpersonal Communication of the Stratum of “Shi” in Chinese Ancient Book of ZhanGuoCe ：Its Intercourse, Discourse and Persuasion Li Yun （School of Film and TV Arts Technology, Shanghai University, Shanghai, 200072, China ） Abstract : The ancient Chinese book of ZhanGuoCe narrated the history through deep dialogues. This article analyzes the interpersonal communication of the stratum of Shi according to the texts about strategies and opinions in the book from the perspective of the communication theories. Firstly, this paper examines the reasons that the Shi became the top level from the bottom of the Chinese ancient royal stratum during the social change, and generalizes its intercourse types and ways, including political, private and friendship ones. Secondly, the article studies the power of discourses for the communication of Shi based on the thoughts of independence, the rationality of the privacy and reciprocals. Finally, this article analyzes the rich and strong persuasion methods of Shi including interesting contents, object attitudes and multiple techniques. The author argues that the book of ZhanGuoCe represents our early interpersonal communicatio