【推荐】【高考复习方案】（河南省专用）2015届高三英语一轮复习 unit 2 heroes课时作业 北师大版必修1.docVIP

课时作业(二)　[模块1　Unit 2 Heroes] (限时：35分钟).阅读理解kind of public announcement that brings products and services to the attention of people.Throughout history，advertising has been an effective way to promote(促进) the trading and selling of goods.In the Middle Ages，merchants employed “town criers” to read public messages aloud to promote their goods.When printing was invented in the fifteenth century，pages of advertisements (ads) could be printed easily and were either hung in public places or put in books. By the end of the seventeenth century，when newspapers were beginning to be read by more people，printed materials became an important way to promote products and services.nd of the century several companies started businesses for the purpose of making newspaper ads for merchants. Advertising spread quickly throughout the eighteenth century.Ad writers were starting to pay more attention to the design of the ad text.Everything，from clothes to drinks，was promoted with clever methods such as repetition of the firms name or product，words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember.，companies that were devoted to the production of ads came to be known as “advertising agencies(广告商)”．The agencies developed new ways to get people to think of themselves as members of a group.Throughout the twentieth century，advertising agencies promoted consumerism(消费主义)as a way of life，spreading the belief that people could be happy only if they bought the “right” products.Merchants were employed to promote products. B．Ad messages were shouted out in public places. C．Product information was included in books. D．Ad signs were put up in towns. 2．What does the word “This” in Paragraph 2 refer to? A．Advertising in newspapers. B．Including pictures in ads. C．Selling goods in markets. D．Working with ad agencies. 3．The 18th century advertising was special in its________．growing spending B．printing materials C．advertising companies D．attractive designs 4．Whi