基于清单计价下的承包方不平衡报价策略研究论文.docVIP

基于清单计价下的承包方不平衡报价策略研究 摘要 在建筑市场愈演愈烈的竞争态势下，承包方的竞争程度日趋白热化，与此同时自2003年7月1日起施行的《建设工程工程量清单计价规范》(GB50500-2003)又带了了新的竞争环境。按照工程量清单招标原则，工程量的风险由业主负责，价格的风险由承包商承担，所以拥有并掌握一种具有强大竞争力又能使承包商获得较大利润的投标报价策略成为了承包商最关注的问题之一。不平衡报价是在建设工程项目总价确定后，通过调整其各分部分项的综合单价构成，以期即不提高总价，不影响中标，又能在结算时获得更理想的经济效益的一种投标报价方法。 本文对基于工程量清单计价模式的承包商不平衡报价进行研究。在介绍工程量清单和综合单价概念的基础上，通过运用了大量图表、建立不平衡报价数学模型对不平衡报价的分类、表现形式、承包商投标报价各个阶段的应用和控制情况、业主对不平衡报价的防范及承包方的相应应对方法进行了定性和定量的全面分析。最后在纳入不平衡度概念的同时，独创利用马鞍曲线的分析方法，以求通过不平衡度与收益的分析在对抗业主反不平衡报价的同时获得较大利润。全文切入投标报价各个阶段，并结合具体案例，对不平衡报价的发生条件、实施控制、机会与风险、风险与收益等方面进行了全方位的分析。 The unbalanced bidding strategy on contractor based on the bill of quantities Abstract With the increasing number of competitive in construction market, contractor intensified the degree of competition, at same time, since the 2003 July 1 the excecution of Code of valuation with bill quantity of construction(GB50500-2003) has bought a new competitive environment. In accordance with the principles indicated the landlord is responsible for quantities of risk, the price risk borne by the contractor, therefore, have and acquire a strong competitive edge and contractor bidding strategy which can make a larger profit has become one of the most concern problem of the contractor. Unbalanced quotation was determined by construction projects in the total price, and by adjusting its divisions of comprehensive unit price constitute partial. It is a method way that to expect that the total price is not raised, does not affect the bid, but also in the ideal settlement for more cost-effective method for a tender offer. In this paper the valuation model based on the contractor unbalanced offer for research method. With the introduction to the list of quantities and comprehensive unit price concept, by using a lot of charts, and establish unbalanced offer mathematical model, and with the quantitative and qualitative methods analysis the unbalanced offer classification, manifestation, contractors bid price quotation at all stages of the applicatio