公司理财课件第八章Chpt008.pptVIP

Chapter Outline 8.1 Corporate Strategy and Positive NPV 8.2 Decision Trees 8.3 Sensitivity Analysis, Scenario Analysis, and Break-Even Analysis 8.4 Options 8.5 Summary and Conclusions Corporate Strategy and Positive NPV Introduce new products Apple Corporation and the mouse Develop core technology Honda and small engines Create barrier to entry Qualcomm’s patents on proprietary technology Introduce variations on existing products Chrysler’s PT Cruiser Create product differentiation Coca-Cola—it’s the real thing Utilize organizational innovation Motorola just-in-time inventory management