中国主流婚恋交友网站的现状和问题本科设计论文.docVIP

本科毕业论文 中国主流婚恋交友网站的现状和问题  中国主流婚恋交友网站的现状和问题 内容摘要：自从2003年效仿美国婚恋交友网站的成功模式，我国婚恋交友网站以雨后春笋般的速度广泛流行，其后不断发展。尤其是，湖南卫视电视婚恋交友节目《我们约会吧》和江苏卫视的婚恋交友真人秀节目《非诚勿扰》，引导和推动了婚恋交友网站的发展，更是将中国网恋交友网站的发展推向了一个新的高度。它的出现冲击和挑战着传统的婚恋交友模式，巨大的市场潜力和用户规模，凸显婚恋交友网站的商业价值，形成了一类具有良好发展前景的新兴产业。 本文以三家有行业代表性的网站以及一家较为成功的地方性网站为研究对象，研究中国婚恋交友网站的发展，所呈现的特点、现状和问题。 关键词:婚恋交友网站 现状 问题 The status and problems of Chinese primary marriage dating websites Abstract:Since 2003 , imitated the United States dating websites successful mode. Dating websites in China speed widespread mushrooming and constant developing. Especially, the marriage dating show that Our appointment bar of Hu Nan TV and You Are the One of Jiang Su TV, they lead and promote the Chinese marriage dating websites development, and take the development to a new level. Its appearance attacks and challenges the traditional love and marriage to make friends the pattern. Giant market potential and user scale. Highlight the commercial value of dating websites. Formed had the positive development prospect new industry. This article takes three representative dating websites as well as one of the more successful local websites as the study object. And this article will study the development, characteristic, status and problems of Chinese marriage dating websites. Key words: marriage dating websites status problems 目录 TOC \o 1-3 \h \z \u 1绪论 PAGEREF _Toc325058352 \h 1 2研究对象的选取 PAGEREF _Toc325058353 \h 1 3中国婚恋交友网站的发展历程和现状 PAGEREF _Toc325058354 \h 2 3.1婚恋交友网站的概述 PAGEREF _Toc325058355 \h 2 3.2相关概念的界定 PAGEREF _Toc325058356 \h 2 3.2.1社交网站 PAGEREF _Toc325058357 \h 2 3.2.2.婚恋交友网站 PAGEREF _Toc325058358 \h 2 3.3婚恋交友网站的发展和中国婚恋交友网站的发展现状 PAGEREF _Toc325058359 \h 3 3.3.1婚恋网站的发展历程 PAGEREF _Toc325058360 \h 3 3.3.2中国婚恋交友网站的发展 PAGEREF _Toc325058361 \h 3 3.3.3婚恋交友网站的商业价值 PAGEREF _Toc325058362 \h 4 4中国婚恋交友网站的盈利模式研究 PAGEREF _Toc325058363 \h 5 4.1概况 PAGEREF _Toc325058364 \h 5 4.2 婚恋网站商业模式分类 PAGEREF _Toc325058365 \h 6 4.3我国婚恋网站主流盈利模式分析 PAGEREF _Toc325058366 \h 6 5四大婚