第2、3章供应链运营：获取战略匹配与战略范围、供应链战略讲义.ppt

* * * * * In Porters view, the starting point is a clear understanding of the industry forces at work. Essentially, by understanding the structure of the industry, we can understand the nature of rivalry that is likely to ensue, and thus the attractiveness of the industry to different kinds of players. Having understood the industry environment, companies then need to choose the particular strategy that is going to differentiate them from other players. This approach is a static, structural analysis of the situation * * * 　　产品的生命周期都在持续缩短，企业需要满足 不断变化的单个顾客的需求，于是，新的环境对企 业进一步提出了战略匹配的弹性要求。 　　弹性