ChapterEcoercebusinessodels电子商务模式教案分析.pptVIP

* * * * * * * * * * * * * * * * * Copyright ? 2002 Pearson Education, Inc. Slide 2-* How the Internet and the Web Change Business: Basic Business Concepts Business Strategy set of plans for achieving superior long-term returns on the capital invested in a firm offers unique ways differentiate products obtain cost advantages compete globally compete in a narrow market or product segment * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Case analysis: priceline 1.3 opportunity 商家总是有额外的存货或者产能，这样如果他们不以更低的价格卖给零售商或者不愿意为低价商品做宣传，他们将以较低的价格出售这些商品。Priceline确信它的商务模式对于那些有有效期的商品以及更新迅速的商品是最理想的（例