经济管理本科毕设论文-攀枝花市房地产市场研究.docVIP

攀枝花市房地产市场研究 ——以“云锦·金瓯广场”为例解析攀枝花房地产营销 摘要 改革开放以来,长期滞后于国民经济的房地产行业在我国得以渐进复苏和快速发展。在环境下,房地产在得到充分的发展和释放,成熟,开发商竞争日益加剧，消费者理性化而随着房地产业的迅速发展,房地产营销也随之快速发展起来,然而在实际运行中,大多数开发商依然是一种简单化的经营模式,根本谈不上真正意义上的营销与策划。论文作者亲自实践的一个房地产项目——为实例, 以点带面Since the opening to the outside world policy was carried out, the real estate industry, which has lagged behind the national economy for a long time, recovered gradually and developed rapidly. Under this situation, the real estate industry of PanZhihua develops snifficientry, and becomes maturly and prescriptivly, the competition amony real estate developers are becoming more sha