我国自主品牌汽车国际化营销问题研究本科毕业（设计）论文.docVIP

..我国自主品牌汽车国际化营销研究 摘 要 以企业国际化理论为基础，就自主品牌汽车国际化营销进行了研究。论文对我国自主品牌汽车的国际化现状进行分析，并通过建立模型对其国际化营销进行了分析，在此基础上着重探讨了自主品牌汽车国际化营销战略中的成长战略，接着，对自主品牌汽车国际化营销的策略也做了研究，最后提出了促进自主品牌汽车国际化营销的建议。 关键词：自主品牌；汽车；国际化营销 Research of Our Country Independent Brand Cars International Marketing Abstract In recent years, with Chinas independent brand automobile enterprises begin to take hold in the domestic market, more and more enterprises begin to march to the international market, the status is caused wide attention. But the difficulty is very big to enter the international market, all kinds of problems and difficulties