浅谈B2B电子商务的发展 毕业论文.doc

浅谈B2B电子商务的发展 摘要：现代人们生活的各个方面都随着科学技术的不断发展，被网络覆盖。人类的经济生活层面以及企业的经营活动也越来越多的依赖网络媒体来展，商家和企业比以往任何时候都更清楚的认识到企业网上商务对电子商务活动的成功极其重要。随着电子商务对当今世界的影响越来越大，企业正趋向于将网上商务视为他们做出商业决策中不可分割的一部分。本课题就是从网上商务对电子商务的网络营销的重要作用及影响入手，探讨B2B网络营销的理性过程与感性的信息传达结果与行为结果的关系，希望对现代B2B的发展有所帮助。 B2B电子商务感性与理性的合理关系的处理，不仅可以提高B2B的艺术价值，还可以促进电子商务活动的成功。一个在战略上策划一致的电子商务网站的B2B方案能够在网络这个媒体上传达出企业产品信息以及品牌内涵，从而使消费者受到影响，促使最终消费的产生。论文的内容从理论与实践两个方面出发，主要以国内外相关理论、专著及论文为基础，结合优秀成功的电子商务B2B案例加以分析说明，探讨电子商务B2B理性要素和感性要素，充分了解B2B电子商务系统需要实现的功能及目标消费群对于营销主体和网站页面的直觉反应与需求。现在企业如何认清电子商务的发展，通过B2B平台实现电子商务的受益。 关键词：B2B；电子商务；网络营销 Abstract:All aspects of modern peoples life with the continuous development of science and technology is covered by the network．Human economic life level and the operational activities of the enterprise is more and more depending on network media to expand. Merchants and businesses than ever more clearly recognize that the enterprise online business is extremely important to the success of e-commerce activities．As e-commerces impact on the world today more and more big，companies are tended to online commerce which is regarded as an integral part of them to make business decisions．This topic from the Internet business of electronic commerce online marketing the important function and influence of the rational process of B2B marketing is discussed and the result of sensitive information and the result of behavior relationship， in order to help in the development of modern B2B．B2B e-business processing of the reasonable relationship between sensibility and reason，not only can improve the artistic value of B2B，also can promote the success of the e-commerce activities．A strategic planning consistent e-commerce B2B solution in the network can convey the product information and brand connotation， making consumers affected thereby and bringing about the naissance of the final consumption．The content of the paper starting from the two aspects of theory and practice，mainly on the basis of the related theory，monographs and papers both at