新职业英语视听说教程2Unit5课件资料.ppt

Unit 5 Brand Speaking 2 4. Work in groups. Suppose one of your friends has bought a fake product. Form a group of 3-4 students and discuss what the most effective anti-counterfeiting measure is. Then choose one member to present your ideas to the whole class. Your presentation should involve the following aspects. Description of the bad experience General solutions The most effective anti-counterfeiting measure Expectation Unit 5 Brand Speaking 2 Sample The other day my friend bought a bottle of Lux shower gel from an online store. After she received the product she found the package looked OK but the smell was different. The most terrible thing was that she came out in a rash after using it. She must have been tricked and bought a fake product. The general solution to this problem is complaining to the Customer Service Department of the vendor. Some customers choose to complain to the manufacturer. Few people consider turning to legal action. We think the most effective anti-counterfeiting measure is to enforce strict policies to prevent counterfeits from being produced. It is hoped that government can set up a central enforcement agency and data base to help bring legal action against the offenders. Unit 5 Brand Further Listening Script 1. What do they think is an important variable in their market? Price. 2. When can they increase their price? When they hit a record and have a good customer base. 3. What’s their main strength? Young consumers. Unit 5 Brand Further Watching Script 1. What’s the goal of HTC? Bring the power of computing into the hands of people around the world. 2. From the beginning, what were they designing? Worlds first touch and wireless handheld devices. 3. How could HTC produce one of the most popular touch experience devices of the time? For reaching out to their partner and setting no limit of interaction. Unit 5 Brand Fun Time!! Unit 5 Brand Script Unit