中小企业网站SEO策略分析 毕业论文.doc

陕西省电子商务自考专业 毕 业 设 计（论 文） 题 目 中小企业网站SEO策略分析 西安科技大学制 摘要 近年来，随着网络信息的快速增长，中小企业网站已成为企业和顾客之间信息沟通的重要渠道，网络营销对中小企业的影响也越来越大。如何有效开展营销活动成为影响中小企业生存和发展的重要课题。但中小企业由于自身资源的限制，对自己的网站没有能力进行高投入的推广。搜索引擎营销是最常用的网站推广方法之一，而SEO（Search Engine Optimization，搜索引擎优化）又是搜索引擎营销的一个重要手段，并且进行SEO成本较低，所以中小企业网站应有针对性地面向搜索引擎进行优化，提高在搜索引擎中的排名。中小企业网站在搜索结果中选择排名越靠前，吸引网民点击进入企业网站浏览的概率越高，潜在的销售和利润也越大。 在这样的背景下，本文首先分析了中小企业搜索引擎营销的现状及其在中小企业网络营销中的作用，介绍了常用搜索引擎的算法特点，并列出了影响搜索引擎收录和排名的各类因素。其次，通过对实例西部汽车网进行搜索引擎优化，提出了网站SEO策略，如域名策略、主机策略、页面优化策略、关键字策略和链接策略等。最后，结合中小企业的实际情况，指出中小企业网站SEO过程中存在的问题，并有针对性的提出了具体的解决方案。 关键词：中小企业，搜索引擎优化，网络营销，网站 ABSTRACT In recent years, with the rapid growth of network information, the SME website has become the business and customers and an important channel for communication, network marketing and the influence on SME is also growing. How to effectively carry out marketing activities of small and medium enterprises survive and develop to become an important topic. However, SMEs due to their own resource constraints, can not afford their own website to promote high-input. Search engine marketing is the most common website promotion methods, and SEO (Search Engine Optimization) is an important tool for search engine marketing and low cost, so the ground should be targeted SME website search engine optimization to improve search engine rankings. SME website search results in the front rank selection attract users click on enterprise website visit probability, the higher the potential sales and profits. In this context, this paper firstly analyzes the current situation of SMEs and their search engine marketing network marketing in the role of SMEs, introduces the common features of search engine algorithms, and lists of search engines and ranking of the various factors. Secondly, through the instance of the Western Auto Net search engine optimization, and puts forward some strategies, such as strategies for domain name，for main engine，for page optimization，for keywords and links and so on. Finally,