奥迪高性能车经销商培训-总结报告(压缩)课件详解.pptx

2015年奥迪高性能车经销商培训总结报告 2015 Audi Sport Car Training for Dealers Summary Report 培训背景及目标 Training Background Objectives 培训项目概述 Training Overview 培训内容及亮点回顾Training Content Highlights Review 培训背景Training Background 业务现状Business Status 增长潜力巨大，对手来势凶猛，经销商能力欠缺 Huge growth potential, strong competitors, dealers lack of capacity Audi Sport 车型订货流程 Audi Sport Models Ordering Process Audi Sport 车型的生产流程 production process of Audi Sport Car 经销商缺乏Audi Sport车型的产品信息输入； Dealers are short of information input on Audi Sport Car. 不熟悉相关业务的订货流程； unfamiliar with Audi Sport ordering process 不熟悉产品的生产流程 Are not familiar with the production process 不了解业务的发展方向 Don’t know Audi Sport strategy 不了解如何推销Audi Sport Don’t know how to promote Audi Sport Models to the customers …… Audi Sport 车型信息和亮点 Audi Sport Models Info and Highlights Audi Sport 车型的的客户推荐方法 How to promote Audi Sport products R8 Spyder RS5 Coupe R8 Coupe RS5 Coupe RS7 Sportback 培训背景及目标 Training Background Objectives 培训项目概述 Training Overview 培训内容及亮点回顾Training Content Highlights Review 培训概述 Training Overview 培训地点 training place ：北京 Beijing 培训时间 training time：8月 August WS 培训 WS training 试驾体验 Driving experience 到达和离开 Arrive and Leave 培训地点Training Place 奥迪北京运动车体验中心 Audi sport experience center Beijing 培训主题主视觉Event Theme Key Visual 培训背景及目标 Training Background Objectives 培训项目概述 Training Overview 培训内容及亮点回顾Training Content Highlights Review 培训接待Training Reception 精心的准备，精美的氛围布置，为培训学员营造良好的品牌氛围 Careful preparation and beautiful setting create a good brand atmosphere for trainees. 学员签到Check-in 温馨的接待，让学员感受到了品牌的热情 Warm reception makes trainees feel the brand’s enthusiasm. 培训内容Training Content 5 Audi Sport 销售措施 SA 6 Audi Sport 客户活动 SA 培训日Training Day 开放式的培训课堂，增加了学员与老师的互动 Improve interaction between instructors and trainees in an open type training class. 培训日Training Day 培训互动奖品颁发，优秀经销商经验分享及课间茶歇 Awarded interactive prizes, experience sharing by excellent dealers and coffee break 试驾体验 Driving Experience 激情