比亚迪试乘试驾策划方案讲义.docVIP

目录 1、摘要···························2 2、前言···························3 3、市场背景分析·······················3 4、活动概况·························4 4.1、活动主题·······················4 4.2、活动目的·······················4 4.3、活动参与人员集体安排·················4 4.4、活动时间及地点····················4 5、活动实施·························5 5.1、前期宣传·······················5 5.2、活动内容·······················5 5.3、活动流程安排·····················5 5.4、主题活动规划·····················6 5.5、试驾场地安排·····················6 6、费用预算·························7 7、活动预期效果·······················7 8、方案解释·························7 9、主办及协办单位·········