advertiging - 副本.pptVIP

Cross-cultural Advertising By Jonise Introdution Transnational Enterprises Chinese enterprise 目录 Translation Definition: Cross-cultural advertising, is the communication between different cultural territory of advertising two kinds: the intercultural advertising communication in domestic areas, the intercultural advertising communication in the world, Background: Globalization Economy Civilization Capital Market Demand Industrial Expansion Cost Saving To obtain greater profits Market Enterprise User: Transnational Corporation Agent of imported goods Export commodity production or busine