营销英语unit9程序.ppt

* * * * * * * * Section III Situational Dialogues Richard: Yes, like Boeing and Airbus. Bill : Southern China Airline Company placed a big order for Boeing planes when the president of China visited USA last year. Richard: Why did the airline company order planes during the leader’s visit? Bill : Good question. PR offers the best explanation. Richard: What do you mean? Bill : A plane order is a big deal (大买卖). It will attract a flood of attention when it is completed during the president’s visit, a great time for both parties to mount a PR campaign to boost bilateral (双边的) relationships!　 Ri