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洛基英语,中国在线英语教育领导品牌
综合题,请根据题目给出的内容,来回答下面给出的试题。Taste is such a subjective matter that we dont usually conduct preference tests for food. The most you can say about anyones preference, is that its one persons opinion. But because the two big cola (可乐饮料) companies-Coca-Cola and Pepsi Cola aggressively, weve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi.These were people who thought theyd have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough,we thought, for people who believed they could recogniza their brand.In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 to 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times.Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may realy be able to tell their favorite brand by taste and price.
请根据上面给出的内容,来回答下面的单项选择题(下列每小题备选答
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