PCG公司战略研究(本科毕业论文)共63页.docVIP

学位论文 PCG公司战略研究 摘 要　 经过改革开放20多年来的高速发展，中国钢铁产业已经全面告别短缺，从卖方市场转变为买方市场，钢铁产业进入了加速结构调整、提高竞争力为主的新阶段。 经过对企业进行战略分析，本文认为PCG公司的战略应当是：对外积极寻求政府支持，利用相关优惠政策，确保搬迁改造工程的顺利完成和解决好发展资金筹措事宜；集团内依托母公司攀钢（集团）公司资源、资金、技术优势，采用合资/战略联盟方式，进一步改进产品结构，提高技术装备水平；对内一方面进一步深化改革，建立现代企业制度以及适应市场经济的企业运行机制，加强管理、提高效率，重点对职工医院、川冶厂、汽运公司等后勤辅助单位实施紧缩战略，剥离辅后以精干主体；另一方面在产品竞争战略上对普通钢材产品实施稳定型发展战略，以成本领先为基础，进行市场渗透和市场开发，提高市场占有率；对高钢级钢材产品实施扩张型发展战略，以产品差异化为基础，利用内部资源和能力进行内部创业，开发新产品，进一步提高市场竞争力。 关键词：PCG公司 钢铁产业 产业结构 资源能力 战略 Research Of Strategic Selection For The PCG Company Abstract Experiencing the high-speed development since the reform and opening up policy more than 20 years ago, China has got rid of the steel shortage, shifting from a buyers market to a sellers market. The steel industry has stepped into the new stage of accelerating structural readjustment and improving the competitive power. The steel industry is confronted with more drastic competition. Especially after entering the WTO, the Chinese steel market is gradually becoming part of the world’s. Owing to the gap between China and world’s advanced level in terms of variety, quality, cost, service and efficiency, the pressure of competition that the enterprises are faced with is more and more serious. Meanwhile, China’s economy is developing fast. The government enforces the policy of expanding domestic demand, and accelerating industrialization, urbanization and the process of reconstructing new villages as well as the implementation of the development strategy of west China have all brought about unprecedented developing opportunities to the Chinese steel industry. Under the new circumstances of competition in the 21st Century, it is a severe issue for every enterprise to consider how to analyze and correspond to the changes existing in the external environment and how to choose its own developing directions and development strategy so as to hold on opportunities and to meet challenges. This paper, on the basis of the basic theories of strategic m