- 1、本文档共42页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;From rain forests to remote Chinese villages, the queen of cosmetics (Avon) is cleaning up across the globe. China is our single biggest growth opportunity. [Now] we have beauty boutiques, with 5,000 store representatives in every province including Tibet. A corollary on the [WTO] bill said that China would reestablish the legitimacy of direct selling in the marketplace. It could be in the next couple of years.—Susan Kropf, President,Avon Products,January 12, 2004.;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;GLOBALIZATIONIncreasing competitive clout resulting from regional trading blocsDeclining tariffs, which encourage trading across borders and open up new marketsThe information technology explosion, which makes the coordination of far-flung operations easier and also increases the commonality of consumer tastes;RegionalizationUnique consumer preferences resulting from cultural or national differences: whitening cream as make ups for Asian women Domestic subsidies: tax exemptionsNew production technologies that facilitate product variation for less cost than before.;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall;? 2006 Prentice Hall
文档评论(0)