商标历史之知名品牌.docVIP

全球各大知名名牌的商标历史 　　Apple 　　Apple 　　苹果公司 　　IT behemoth Apple started out as Apple Computers inc in 1976, the brainchild of friends Steve Jobs, Steve Wozniak and Ronald Wayne. The company was founded in the garage of Jobs California home and its simple logo was a reference to Isaac Newtons gravity brainstorm. Five decades on, Apples macs, iPods, iPads and iPhones are must-have products and the company is worth a breathtaking $600billion。 　　IT产业巨头苹果公司最初叫苹果电脑公司，于1976年由Steve Jobs、Steve Wozniak 与Ronald Wayn三人共同创立。这家公司最早建立于Jobs位于加州家中的仓库里，而且它最初的商标参考了牛顿对于地心引力的思考。50年之后，苹果公司的Mac电脑、iPod播放器、iPad平板电脑和iPhone手机现在成为了必须拥有的产品，而公司自身的价值也高达令人惊叹的6千亿美金。 　　Canon 　　Canon 　　佳能 　　The camera giant was founded in Japan in 1934, as Kwanon - named after the Buddhist goddess of mercy. The following year it rebranded as Canon to coincide with the launch of its first ever 35mm camera. Exactly half a century later, the company launched its first digital camera. In 2012, Canon enjoys a 20 per cent share of the digital camera market, offering hundreds of models for amateurs to professionals. In 2007 alone, the company sold more than 25 million cameras, more than any other brand。 　　照相机产业巨头佳能公司在1934年于日本成立，并且最初的名字Kwanon是以佛教中的慈悲女神之名命名。在之后的几年中它改名为佳能，并与此同时推出了第一款35毫米照相机。又在将近半个世纪之后，公司推出了第一款数码相机。在2012年，佳能公司共占据数码相机市场 20%的市场份额，提供适用于初学者至专业摄影师的数百款照相器材。仅在2007年，佳能公司就卖出了2500万个相机，比任何一家同类公司都要多。 　　Firefox 　　Firefox 　　火狐 　　The Mozilla project was created in 1998 with the release of the Netscape browser suite source code. Within the first year, new community members from around the world had already contributed new functionality. After several years of development, Mozilla 1.0 was released in 2002. By this point, over 90% of Internet users were browsing with Internet Explorer. Not many people noticed at the time, but the first version of Phoenix (a bird reborn in flames) - later renamed Firefox - was also released by Mozilla community members that year。 　　伴随着网景浏览器的源码发布，1998年摩斯拉项目创立。在第一年内，来自世界各地的合作伙伴已经给公司带来了新的活力。在几年的发展滞后，Mozill