SMlecture(2012.11)预案.pptVIP

Strategic Management (SM) (40);1. The relationship between SM and management: SM is only a branch of management, and basic theories and methods of management can be applied to SM, so management is the base of SM. 2. The relationship between SM and functional management: SM focuses on integrating functional management to achieve organizational success, but functional management only focuses on a specific functional management. ; ★What can strategic management do for a company? ★What’s the process of strategic management? ;Haier company has attained the top brand of electrical equipment industry in China. Its development can be concluded three stages: Professionalizing, Diversification with more industries entrance, and Globalization. during producing refrigerator professionally, Haier strengthened its quality management and created Haier famous brand, and Haier became competitive; based on it, Haier company has been entering some new businesses, that is, pursuing diversification strategy. Why did it develop diversification? Causes: powerful, greater demand for electrical equipment, managing experiences and the pursuit of further development. How to implement diversification? Haier innovated “stunned fish” mode besides OEC Now, Haier company is being in globalization stage; Why to globalize? more business experiences, fiercer competition in domestic appliance equipment, and for shaping global brand. How to globalize? Managemental innovation: MCM in its BPR, and integrating culture. ;企业实践——海尔;. ;feedback;Some scholars worry about Haier is being in the bottle neck of development and have pointed out recipes for Haier globalization. (Search for several recipes from journals in CNKI) Some materials on scholars’ views on Haier present development: 张瑞敏越来越低调　海尔发展进入“高原期”; Plateau stage 从海尔整合媒介策略看海尔全球化发展。 More papers on Haier development in www. (/kns50/index.aspx) and other websites. Entering global 500 companies in fortune is always