众筹案例完整版.docxVIP

第一部分 What is crowdfunding? (需要说明众筹的基本概念、分类、特征，就是赵瑞负责的那部分，需要做PPT和演讲的同学整合筛选一下相关内容) Instead of raising money from a small group of sophisticated investors, crowdfunding helps firms obtain money from large audiences (the “crowd”), in which each individual provides a very small amount. Such investment can take the form of equity purchase（股权众筹）, loan（债券众筹）, donation（慈善众筹）, or pre-ordering（预购，奖励众筹） of the product (see Agrawal et al., 2011, 2013; Ahlers et al., 2012; Kuppuswamy and Bayus, 2013; Mollick, 2014). Crowdfunding helps entrepreneurs adopt new approaches of undertaking entrepreneurial proje