营销专业英语概述.pptVIP

Factors Influencing Consumer Behavior ;Group Members:;Factors Influencing Consumer Behavior;CulturalFactors;Culture;Table 1 the Continuing Significance of Social Class in Canada and United States; Social Factors;reference groups ;Opinion Leaders;Automobiles,clothing,club memberships,home video equipment,and personal computers are products affected by opinion leaders.;Word of mouth;Family Influences; Personal Factors;Gender;Men;Age;Psychological Factors;Figure 2.2 Hierarchies of Needs;Learning Behavioral Learning Cognitive Learning Brand Loyalty;