AsymmetricInformation模板.pptVIP

* * * * * * * Managerial Economics ppt模板下载 * Examples age/wage profiles and employee turnover performance pay and productivity menus of contracts (a whole line of related products, a variety of insurance coverage, a menu of wage contracts) benefits (employee discounts) auction Managerial Economics ppt模板下载 * A Bible Story The King said, “Divide the living child into two, and give half to the one, and half to the other.” Then the woman whose son was alive said …, “Oh, my lord, give her the living child, and by no means slay it.” But the other said, “It shall be neither mine nor yours; divide it.” (1 King 3, verses 16-27, Revised Standard Version) Managerial Economics ppt模板下载 * Indirect Segment Discrimination restricted v unrestricted air fares bundled v separate channels wholesale price cuts v cents-off coupons Managerial Economics ppt模板下载 * Screening Not Permitted In criminal trials, the court can draw a negative inference about one who elects not to testify. American and English criminal courts, however, allow every defendants the right to remain silent and prevent the court from inferring anything from the defendant’s decision. Managerial Economics ppt模板下载 * Signaling Better informed party communicates characteristics in a credible way. Cost of signal differs according to characteristics. Self-selection ensures that signal is credible. Managerial Economics ppt模板下载 * Examples education as a signal of innate abilities offering product warranties and money-back guarantees as a signal of product quality setting low “limit” prices as a signal of low costs paying dividends to signal financial strength Managerial Economics ppt模板下载 * Advertising and Reputation The advertising expenditure must be irreversible. Buyers must be able to detect poor quality fairly quickly (rust-free car body). Word of poor quality must spread and cut into the seller’s future business (fast food restaurants along highways). Managerial Economics ppt模板下载 * Branding If one s