自主创新在荣威550内饰开发项目实践应用.pdf

Abstract Since Chinas entry into WTO，most of the top worldtS automotive vehicle manufacturers are crowding into China automotive market which is the grcatest attractive automotive market．Meanwhile it brings the tremendous impact and influence to the underdeveloped and immaturity China automotive industry．This paper bases on the existing research results at 10cal and abroad，analyzes China’s own brand automobile industry development environment，reviews the development model of SAIC，discusses our self-owned brand of SAIC Automotive differentiation development path and independent innovation model，then probes deeply into the integrated innovation model． Firstly，this paper presents the self-innovation theory and its development discipline， and the current status of the development ofChinas automobile industry，pointing out that independent innovation is the need for the development of Chinas automobile industry． Secondly，the paper discusses the development status of China’S automobile industry，the development of self-owned brand car market，technology，innovation and policy environment，，and to obtain initial results，analysis of independent innovation of Chinas auto industry development strengths and weaknesses．And third，the paper targets to SAIC Motor Corporation and Yanfeng Visteon Trim Co．，Ltd．and investigates the SAIC self-owned brand development background，auto parts self-development status，auto parts develop innovative models of establishment，and self-development proj ects empirical research，and then made suitable suggestion for Chinas auto industry development road of independent innovation．Fourth，the paper bases on the independent innovation model Roewe 550 interior application development proj ects practice cases，analyzes of all innovative concept in the practical application of self-development projects，and describes the integrated innovation of the internal influence of the factors．Finally，this paper integrates innovation in our practical applications within the a