APP的发展趋势课件.ppt

Present Situation Now, the users of mobile phone can be found in various scenes. APP played an important role in mobile phone People can find what they need, no matter whenever or wherever they are Example Me Buying the sun block through APP on Mobile phone Future Many people have a lot of speculation. The demand for it there will be more and more higher. The mobile application market of living trend will increasingly highlight. VS Apple store Retargeting and Real-Time Bidding Get Better Tracking Takes Top Priority. Advertisers need more comprehensive campaign tracking optimization and reporting techniques Big Data Dominates. Marketers use Big Data to optimize campaigns for maximum performance help marketers optimize their efforts increase overall ROI Mobile Apps marketing Mobile Apps marketing Mobile Apps marketing Trends in Mobile Apps marketing With the continuous popularization enterprise APP client applications, more and more business owners for the new trend of future mobile Internet, hope to find business opportunities in the multimedia market increasingly mature. Mobile Apps marketing App developing rapidly, the key is to network development and portable action . 2 Mobile Apps marketing App development has become an inevitable trend, the market is dominated by the United States, but China is the most development potential of the country. The mobile applications market of lie is one of the major trends Example Present Situation Future Mobile Apps marketing 1 Android’s downloads is over iOS. According to statistics from App Annie, Google Play downloads has more than Apples App Store in the world. Let ‘s have a look at the data 2 App fees for games categories extended to other Apps . In 2012, Apps fees was created 86% of total gaming revenue. In 2013, it rose to 93%. In 2013 , non-game applications have 57% revenue from application fees. Mobile Apps marke