Issue.928Nov.2,2011P.9Campuslife.pptVIP

Issue.928 Nov.2,2011 P.9: Campus life Student brand reps in demand Comprehension Questions Background Information Vocabulary Background Information Student brand reps in demand brand representative/brand ambassador(品牌代表): It is another way of saying Sales Associate（销售助理）. Basically your job will consist of representing the brand of the store. Background Information Working at the grassroots Twitter(推特): it is an online social networking and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as “tweets”（推文） It was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity , with 200 million users as of 2011, generating over 200 million tweets. Twitter logo (until Sep.14, 2010) Background Information Working at the grassroots Content of Tweets according to Pear Analytics. Background Information Student brand reps in demand AE: American Eagle outfitter is an American clothing and accessories retailer based in Pennsylvania. It was founded in 1977. Background Information Student brand reps in demand The brand targets 5- to 25-year-old males and females, with 900+ retail locations in the U.S. and Canada and an online store Some of the brands more popular products are low-rise jeans, polo shirts, graphic T-shirts, Henley shirts, boxers, and briefs, outerwear, and swimwear. Go over the passage in 4 minutes and answer the following questions concerning general comprehension. Instruction Comprehension Questions Working at the grassroots 1. What is the job of a school brand representative? 2. How do school brand representatives work? Comprehension Questions Working at the grassroots They are to spread the word of a product to help sales in college. They rely on word-of-mouth tools like social media to publicize the company and any promotional events they host. 3. H