中国工商银行营销战略初探.docVIP

中国工商银行营销策略初探 系（部 经 管 系 专 业 班 级 学 号 姓 名 指导教师 沈阳航空航天大学北方科技学院 20年月 摘 要 关键词：中国工商银行 个人理财产品 SWOT分析 STP理论分析 4P理论分析 Abstract With the increasingly fierce competition in the banking sector, whether it is bank or a persons appetite are in constant change, the quality of the banks marketing strategy determines the benefit of the bank, the banks marketing strategy is the and therefore we need to study the direction of. Industrial and Commercial Bank ofChina is the most representative of the characteristics of Chi